Walt Jaschek

Walt is a humble, Clio® Award-winning copywriter and producer. A modest, in-demand creative director. And (in his own, too-vivid imagination) an international supermodel.

First, some contact info: Walt Jaschek, Owner, Walt Now Advertising & Branding, 1209 DuBray Court, Kirkwood, Missouri 63122. Phone 314-479-1966. Email walt@waltnow.com.

And now, without further ado...

[SOUND FX: TRUMPET FANFARE]

...okay, with SOME ado...

Here is my:

WRITER / CREATIVE DIRECTOR RESUME
Last update: 07.07.07

Summary of Qualifications

I'm a Clio-and-Addy-Award-winning advertising copywriter and producer who morphs into an in-demand creative director, ready to create meaningful messaging at the drop of a hat and the drip of a coffee maker.

For more than 20 years, my breakthrough communication concepts and copy have spiked sales, enhanced reputations and solidified customer loyalties for leading advertisers worldwide.

I can do the same for you, your agency or your company. As writer, consultant, brand strategist, or just friendly ear, I am available by the hour, day, week, project, lunch or cocktail.

Select Achievements

Co-created for 20th Century Fox the national advertising campaign for the syndicated roll-out of "The Simpsons" franchise, helping to make it the most successful syndicated program launch in television history.

Created for Anheuser Busch the college-market promotion "Budweiser TV," which ran for three years, made the company $10 million, and launched at least one advertising agency to manage its execution.

Created for SBC Southwestern Bell the positioning strategy "Productivity at Work," which became the spine of a 5-year, $5 million marketing campaign -- earning the company more than $75 million in that period alone.

Co-created for McDonald's and Coca-Cola Corp. a joint-promotion series of original comic books featuring National Hockey League player Brett Hull, which increased McDonaldís traffic by 300% and Coca-Cola sales by 200%.

Created successful national marketing strategies and creative executions for many other great American brands, such as Volvo, GM Goodwrench, Blockbuster Video, Jack Daniels Country Cocktails, Barcardi Rum, Paramount Pictures, King World Television, Las Vegas Tourism and more.

Employment History

President / Creative Director
Walt Now Advertising & Branding, St. Louis, MO
1995 - present
Branding consultant and creative advertising studio for marketers and agencies worldwide.

Creative Director
Moosylvania Marketing
June, 2005 - February, 2006
Totally awesome sales promotion agency.

Director - Marketing Communications
Tellabs, Naperville, IL
2004 - 2005
Global telecommunications equipment company.

Co-Founder / Head Writer
Paul & Walt Worldwide, Hollywood, CA
1988 - 1995
Award-winning radio commercial production company.

Manager - Advertising and Public Relations
Southwestern Bell, now SBC, St. Louis, MO
1983 - 1988
National telecommunications services company.

Awards and Honors

Won $20,000 Mercury Award for Advertising Humor for commercials created for "The Simpsons."

Received multiple Clios, Best-Of-Show Addys and hundreds of other local and national creative awards.

Named "St. Louis Advertising V.I.P" in a feature article in Advertising Age magazine.

Cited as a "branding specialist" and "creative leader" in articles in Adweek magazine, St. Louis Post-Dispatch and St. Louis Business Journal.

Have appeared as speaker, presenter and awards judge at invitation of marketing clubs in many U.S. cities.

Was special guest and presenter to the Denmark Advertising Federation, Coppenhagen.

Samples of my marketing strategies and creative executions have appeared in books such as "Broadcasting and Cable Copywriting" (Allyn and Bacon) and "Now a Laugh From Our Sponsor" (Adweek Books).

Served as adjunct professor of advertising at Webster University, St. Louis.

Education

University of Missouri - St. Louis, MO, May 1978
B.A. - Speech Communications